What does it take for a 53-year-old industry leader to leap into the future?
For Supertech Group, the answer is clear: invest in people, culture, and leadership.
At Ecube Training and Consulting, we are privileged to partner with Supertech Group — a 53-year-old powerhouse in the Oil & Gas sector, known for its engineering excellence and trusted presence across the Gulf. A company that has already achieved so much, yet is hungry to do even better.
To help them leap forward, we launched SuperLead, a six-month leadership transformation journey designed to strengthen their leadership pipeline and embed a culture of growth, trust, and learning across the organisation.
How We Began
We kick-started with Supertech’s top leadership team, exploring bold new ways of thinking strategically, leading with trust, and creating psychological safety. Leaders committed to how they would show up differently, captured proudly on a Leadership Wall of Commitments.
From there, we cascaded the journey further, completing full-day sessions with 30 Middle Managers and another with 30 Sales Leaders who flew in from across the Gulf. These early sessions have already sparked new energy, alignment, and curiosity across the organisation.
What’s Emerging
Even in these early stages, we are already seeing:
• Leaders embracing accountability for culture and learning.
• Teams showing openness, trust, and fresh energy.
• A strong commitment to building a growth mindset.
Why It Matters
By investing in their people and culture, they are ensuring that their next 50 years will be even stronger than their last.
We are proud to be their partners in this journey, and excited about what’s
yet to come.
SuperLead is proof that when great companies commit to great leadership, extraordinary things begin to happen.